The recession in our economy has greatly impacted consumer spending. People are now looking for ways to save money and live more frugally. In fact, so much so that “digital coupons” are now becoming popular as a way to save big bucks on purchases. For the average middle-class American living in this country, we simply cannot afford the luxury of buying things are full retail prices anymore. We are all wanting to save as much as possible on not only the things we want, but even the simple necessities that we human beings need in order to survive (ex: food, water, clothing). Before this digital-age, we used to browse through the bundle of junk mail that never seems to find its place away from our mailboxes. We filtered through the valuable grocery coupons, tire replacement services, and many other money saving coupons.
Consumers aren’t giving up the purchase of brand name products. Digital couponing actually enables them to purchase the name brand products they have learned to trust at a fraction of the cost. Personally, I prefer purchasing the brand name version of two similar products? Why? It’s because I’ve developed trust, and feel loyalty towards the brand because of their marketing message. Some people are very loyal when it comes to the certain types of products they use. There are those who don’t feel comfortable using imitation products – especially when they’ve never heard of the brand before. An example of where this situation may be partly true is, over-the-counter medication. If a person has been using Tylenol their entire life, it’s unlikely that they will buy the imitation version only because it’s cheaper. Many might even feel that the imitation version is inferior and may have unknown chemical added that might even be unsafe for human consumption.
Sources:
http://www.insightbuzz.com/2010/03/02/digital-coupons-online-coupon-growth-10x-that-of-print/
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